The Dreaded Sales Call: Tips for Success

Striking Gold: 5 Tips for Successful Vending Business Sales Calls

Hey all, Quinton here. It’s been a while! I’m trying to get these blogs out more consistently. Today I’ll give some tips on one of the most common pain points for new vending businesses: making sales calls.

Embarking on a new venture in the vending business requires a knack for salesmanship, whether you're making calls over the phone or in person. Here are five tips to master the art of sales calls:

Thorough Research: Before reaching out, scan your service area for potential locations. Upon finding some options, dig deeper. Think about their foot traffic and surroundings. How many people pass through the location daily? Are there nearby convenience stores or lunch spots? Is the demographic of those who will use your vending machines? Don’t throw your pearls before swine: you want locations that are worth your time! Once you’ve decided you want to sell to your potential client, research their business. Think about what you can offer them that might whet their appetite.

Compelling Pitch: Craft a concise and impactful elevator pitch that conveys the unique value your vending business brings. Have at least a minor angle to your pitch. Whether it’s family values, immediate service, newer machines, etcetera, focus on what you know you can do well. Whether you're talking over the phone or in person, be friendly and personal. Emphasize how your offerings can enhance the customer experience and add value to the location.

Build Rapport: Begin with a friendly greeting and an engaging introduction. Build rapport, making a memorable impression. Take note of persons met, topics discussed, and hands shaken. Often, a follow up visit is more meaningful when a relationship has been established. A warm approach fosters a positive connection with potential clients.

Address Concerns Proactively: Anticipate objections and have well-thought-out responses. Proactively address concerns to build trust. But be careful not to overpromise a service you cannot deliver. Every vending machine will have issues from time to time. Assure the potential client that whatever may arise, you will be available to assist.

Follow Up with Impact: After the call or meeting, promptly follow up with an email or hand over an information packet. Reinforce your pitch, providing details discussed and leaving behind a tangible reference. Approach each sales call with enthusiasm, a strategic approach, and a genuine desire to provide value. With these tips, you'll soon have your vending machines in prime locations, serving satisfied customers. You got this!